AMA-Next Best Action© analytical tool assists in finding a sequence of actions that helps to achieve an assumed business goal. AMA-Next Best Action© aims at defining and implementing the chain of various actions / activities that lead to a predefined success in relations with company’s customers.
AMA-Next Best Action©
AMA Institute offers:
AMA-Next Best Action© may provide your organization with advanced analytics that is able to determine the most optimal contact strategies with customers. It enables not only to depict the most optimal pattern of contact, but also to plan and estimate an involvement of necessary human resources and expenses well in advance. Therefore, AMA-Next Best Action© definitely simplifies and fulfils the process of budgeting and financial planning. In addition, the built-in reporting tools help in monitoring the effectiveness of designated customer contact strategies.