Development and implementation of Customer Life Time Value models (CLV)

Models that effectively manage customer’s life cycle become almost the only tool supporting the processes of acquiring and maintaining customers, building their loyalty and satisfaction. Despite the market’s awareness of the need to implement such solutions, development of CLV models still remains a big challenge for organizations.

AMA Institute offers its knowledge and experience necessary to build effective CLV models.

What AMA Institute can do?

STEP 1: SYSTEM DATA STRUCTURING

  • Database infrastructure preparation
  • ABT development (Analytical-Base-Table)

STEP 2: RESPONSE MODELS DEVELOPMENT

  • Development of response models for achieving the maximum level of customer product cross-sell
  • Identification of significant events affecting the process of customer product cross-sell

STEP 3: PRODUCT BASKET ANALYSIS

  • Development of models predicting customers' individual buying preferences
  • Determining the sales potential of customer base

STEP 4: EVENTS HISTORY ANALYSIS

Development of the AHZ models that determine the probability of:
  • customers’ churn / or lost customers’ recovery
  • lack of repayment of subsequent required payments

STEP 5: COSTS DATA ANALYSIS

Development of models assessing costs of customer service:
  • expenses related to customer service and maintenance
  • other costs related to customer service

STEP 6: RETENTION MODELS DEVELOPMENT

  • Development of retention models as a tool for maintaining the most valuable customers
  • Finalizing the whole CLV model

What are the benefits of working
with AMA Institute?

Due to cooperation with AMA Institute your organization will achieve quick, positive financial results at every stage of CLV model development. AMA Institute applies a re-iterative agile approach of small steps, minimizing time required to achieve a required return on investment.

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