Optimal planning and implementation of product promotions and marketing campaigns is of paramount importance for effective management of Retail sales. AMA Institute developed a unique tool that allows to analyze the impact of price changes on customers’ behavior, resulting in maximization of financial results.
What AMA Institute can do?
AMA Institute developed a tool by means of machine-learning techniques that produces:
Business recommendations based on historical analysis of marketing campaigns’ effectiveness
ii. An optimal level of financial margin, as well as an increase in overall organizational financial results
Osiąganie optymalnego poziomu marży i zwiększenie wyniku finansowego
Ocena merytoryczna przeprowadzonych już kampanii marketingowych
A unique tool of managing marketing campaigns, automatically recommends appropriate promotional mechanisms, estimating the relevant impact on overall sales and financial results. Additionally, it allows an organization to automatically monitor the results of already carried out marketing campaigns, presenting rigorous evaluations of campaigns’ effects and recommending necessary changes for the future.